There’s been a lot of ink spilled over the last few months attempting to explain what exactly happened to America. Possibly even more than the last time this happened, 10 years ago. Because unlike 2016, it doesn’t feel like fascism is some kind of invasive force seeping in from the dark corners of web, but, now, instead, it has become the air we breathe, like cultural microplastics. 4chan slang, red pill ideology, and Substacker race science has become so prevalent that even when you try and avoid it, your behavior is still defined in opposition to it.